Underwriting on KPR is a smart business move!

As an underwriter you:

• Reach more than 75,000 listeners weekly.
• Use a marketing medium that goes where potential customers are.
• Use a flexible and timely medium responsive to your marketing needs/goals.
• Provide listeners with information about your products or services in an uncluttered format.
• Underwrite programs targeting your desired audience.
• Maximize your media marketing dollars.
• Use a medium with a regional broadcast footprint:
  Salina in the west
  Atchison/Nebraska line in the north
  Kansas City's eastern suburbs and parts of northwestern Missouri in the east, and
  Emporia in the south
• Join other business underwriters in supporting quality public radio in Kansas and Missouri.

How do you become an underwriter?

BENEFITS OF UNDERWRITING:

• Reach the right audience
• Timely/responsive
  medium
• Cost effective
• Uncluttered format

KPR LISTENERS ARE:

• 24 to 65 years old
• Well-educated
• Well informed
• Likely to be community
  or workplace decision makers

• Active in their
  communities

• Likely to have a technical
  or professional occupation

• Committed to quality
  public service

• Likely to have median
  incomes above the
  national average